How we got the shot

Our map case (804) looking fantastic. But how did we get the shot?
Towards the end of 2010, Aquapac organised a photo shoot for our 2011 range and we thought it'd be interesting to give you a bit of a behind-the-scenes peek at how we got the shot.

The original idea for the shot
Dave Willis, the photographer we commissioned, tells us how he made our map case, which could have been a boring run-of-the-mill composition like the one on the right, into something far more exciting and vibrant.

"Map cases are great products that we all use. 

Product photos can be a challenge but we used a combination of location, unusual camera angle and some creative additional lighting to do the product justice. 

The Kaituna map case is waterproof to 5 meters so we took in the river and got it wet! Then we made it big and bold with a wide angle lens to make it the centre of attention. 

We added some off-camera flash to brighten it up and add some highlights, and placed a person in the background to add the human touch. 

The combination of authentic location, environment, creative lighting and attention to detail has resulted in a shot that shows off the product and gives a feel for how well it does it's job."

To read the full article on this photo-shoot along with equipment notes and technical details visit the Aquapac-sponsored NASOP website

Dave lining up the actual shot

Underwater Shoot with Kristin Martz

(c) Kristin Martz

An underwater shoot has been a long time coming for me. My name is Kristin Martz an I attend the Art Institute of Pittsburgh for Photography. Recently, for a pre-portfolio class, we were given the assignment to take a huge risk on a shoot and increase our degree of difficulty. 
Since I've been itching to do a shoot underwater, I knew I had to make this work somehow. Everything seemed to fall into place. 
I bought my Aquapac bag used from an alumni and he showed me exactly how to use it, which to my surprise, was quite easy. 
I was terrified before I got into the water because I couldn't help but worry about my little camera being submerged into 8 feet of chlorine. However, everything went perfectly. When I got home to take my camera out of the bag, it was perfectly dry. I know I sound like a salesperson but I was in awe that it actually worked out. 

(c) Kristin Martz
The model I used for this photoshoot was a swimmer throughout high school so she was absolutely perfect. This was my very first try at underwater photography and I look forward to producing so much more.

You can see more of Kristin's images on her Flickr page at